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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-09-04</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home - Richie pushed me to my limits everyday in a great environment with a very professional and fun  personality! He made me see myself in a different way for the better and I haven't looked back since!</image:title>
      <image:caption>- Noel Hunt: Former Premier League footballer</image:caption>
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      <image:title>Home - I now train less, eat more, and look a million times better. Most importantly though, is the way I now feel. I train because I want to... and I genuinely couldn’t be more confident in my own skin.”</image:title>
      <image:caption>- Tamsin</image:caption>
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      <image:title>Home - Training with Richie not only helped me gain confidence within myself but also I was able to transform my body in a way which I never thought would be possible!</image:title>
      <image:caption>- Tangul</image:caption>
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      <image:title>Home - Richie introduced me to fitness and not only changed my body and my mindset, but the trajectory of my whole career.  I couldn’t recommend him enough</image:title>
      <image:caption>- Louise</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.potentiapt.com/about</loc>
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    <lastmod>2026-09-08</lastmod>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About - Scottish Cup Final. Dunfermline vs Celtic</image:title>
      <image:caption>Richie winning the ball from Didier Agath while Neil Lennon looks on.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>UEFA Cup, Shamrock Rovers vs Djurgarden</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Dunfermline vs Celtic Scottish Cup Final</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Battling Didier Agathe, Scottish Cup Final</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Aberdeen vs Hearts. My 1st goal for Aberdeen.</image:caption>
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    <image:image>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Atletico Madrid vs Aberdeen. Turning Luis Garcia</image:caption>
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    <image:image>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Aberdeen FC Pre-Season</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Scoring for Republic of Ireland Senior B vs Scotland</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.potentiapt.com/contact</loc>
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    <lastmod>2026-09-02</lastmod>
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      <image:title>Contact</image:title>
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  <url>
    <loc>https://www.potentiapt.com/athletes</loc>
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    <lastmod>2026-09-07</lastmod>
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    <lastmod>2026-08-30</lastmod>
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      <image:title>Testimonials</image:title>
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      <image:title>Testimonials</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5addf8c1620b85d8fd8f233f/1542483500038-OQ44ZPUQLJMI34WVENN4/Noel+Hunt+%7C+PT+with+Richie+at+Potentia+Performance.jpeg</image:loc>
      <image:title>Testimonials - Noel Hunt Before | PT with Richie at Potentia Performance</image:title>
      <image:caption />
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      <image:title>Testimonials - Noel Hunt 2 Week Progression | PT with Richie at Potentia Performance</image:title>
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      <image:title>Testimonials</image:title>
      <image:caption>Louise Progression | PT with Richie at Potentia Performance</image:caption>
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      <image:title>Testimonials - Tangul Before | PT with Richie at Potentia Performance</image:title>
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      <image:title>Testimonials - Tangul After | | PT with Richie at Potentia Performance</image:title>
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    <lastmod>2026-09-01</lastmod>
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      <image:title>Training Locations</image:title>
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      <image:title>Training Locations</image:title>
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    <loc>https://www.potentiapt.com/splash</loc>
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    <lastmod>2018-10-15</lastmod>
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    <lastmod>2019-01-28</lastmod>
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    <lastmod>2019-01-28</lastmod>
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  <url>
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    <lastmod>2019-01-28</lastmod>
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  <url>
    <loc>https://www.potentiapt.com/photography-release-form</loc>
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    <lastmod>2018-07-23</lastmod>
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      <image:title>Photography Release Form</image:title>
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  <url>
    <loc>https://www.potentiapt.com/online-coaching</loc>
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    <lastmod>2026-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5addf8c1620b85d8fd8f233f/30f48179-e749-4926-ac1d-5c338917f37c/A7401685.jpg</image:loc>
      <image:title>Online Programmes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5addf8c1620b85d8fd8f233f/f498600a-d214-44b4-96e6-e6f8121a8c07/IMG_6126.JPG</image:loc>
      <image:title>Online Programmes - Executive Performance Online £199/month</image:title>
      <image:caption>A fully programmed training plan built around your schedule and goals, updated monthly as you progress. Ideal for professionals who want expert programming, structure and accountability through the app, without regular coaching calls. - Initial performance review at sign-up - Bespoke training programme delivered via the training app - Programme updates each month - Full exercise video library access - Session logging and progress tracking - Reassessment every 12 weeks</image:caption>
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      <image:title>Online Programmes - Private Performance Online £399/month</image:title>
      <image:caption>A more comprehensive remote coaching relationship for professionals working toward a specific goal and wanting closer support, feedback and accountability. Everything in Executive Performance Online, plus: - Fortnightly video coaching call (2 per month) - Priority WhatsApp support between calls - Recorded technique review — send a clip, receive personal feedback - Monthly performance nutrition guidance - Reassessment every 12 weeks with full programme review</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5addf8c1620b85d8fd8f233f/c19a6cb2-7bb3-4c29-9353-5f29c6971fe3/A7401599.jpg</image:loc>
      <image:title>Online Programmes - Hybrid Executive Performance £950/month</image:title>
      <image:caption>For professionals who spend part of their time in London but need their training to continue seamlessly around travel, work and changing schedules. Combines private coaching at UNTIL Soho with fully managed remote programming when you are away. - Initial Vald Performance Assessment - One reserved 1-to-1 coaching session per week at UNTIL Soho when in London - Bespoke training programme through the Potentia training app - Travel-specific programming adapted to available gyms, hotels and equipment - Full training app access, session logging and progress tracking - Initial VALD Performance Assessment - Reassessment every 12 weeks - Programme adjustments around travel, workload and schedule changes - Regular digital performance check-ins while travelling</image:caption>
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