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Executive Performance Coaching @ Until Soho

or Send an Email To: richie@potentiaperformance.org

“IT IS NEVER TOO LATE TO BE WHAT YOU MIGHT HAVE BEEN. ”

— George Eliot

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Training harder is not always the answer.
Whether I’m working with an executive, an athlete or someone simply trying to remain strong and capable for the long term, the process starts in the same place: understanding the individual.
Assess. Und

This is where the work happens.

UNTIL Soho is trainer-access-only — no public membership, no
walk-ins. Just a private space built for serious training, and
the coaches who bring their clients here.

Every session starts with a plan, not a gu

en years as a professional footballer. A Master's in Strength & Conditioning. Coaching roles at Arsenal Women's Academy, West Ham Women's First Team, and now Dulwich Hamlet.

Potentia Performance exists because that same rigour — the kind u

Most training starts with a guess. Ours starts with data.

Every Potentia client begins with a full VALD performance assessment — strength, movement quality, and recovery capacity, measured properly before we write a single programme.

It's th

Or simply send us a message and we will reply as soon as we can.

To find out where we train, check out the Locations page.