Built for Performance. Designed for Life.

Evidence-based performance coaching for business leaders who want to build strength, resilience, energy and long-term health.

Potentia applies the principles used in elite sport to the demands of executive life — combining objective assessment, individual coaching, ongoing programming and regular performance review.

Richie Byrne MSc, UKSCA
Founder | Executive Performance Coach
Strength & Conditioning Coach — Arsenal Women’s Academy
Manager — Dulwich Hamlet Women’s First Team

Strength

Build physical capacity, robustness and confidence.

Resilience

Improve recovery and the ability to perform under sustained pressure.

Longevity

Protect the health and capability required to perform for decades.

1. ASSESS

Establish a clear baseline of movement, strength, physical capability, recovery and health.

2. UNDERSTAND

Interpret the data to identify strengths, limitations and the areas most likely to improve performance.

3. PLAN

Build an individual performance strategy around your goals, schedule, travel and lifestyle.

4. COACH

Deliver private coaching, programming, accountability and ongoing performance support.

5. EVOLVE

Reassess, refine and progress the strategy as your needs and performance change.

EXECUTIVE PERFORMANCE MEMBERSHIP

Structured private coaching and ongoing performance management.

For senior professionals who want a clear system for training, accountability and long-term progression.

• Two reserved 1-to-1 coaching appointments per week at UNTIL Soho

• Initial Executive Performance Assessment with VALD technology

• Reassessment every 12 weeks

• Bespoke training programme

• Full training app access

• Weekly digital performance check-in

• Performance nutrition and meal-structure guidance

• Programme adjustments as required

• Travel and hotel-gym programming when needed

• Access to Potentia Executive Performance content and Journal

Initial 12-week commitment

FOR STRUCTURE, ACCOUNTABILITY AND CONSISTENT PROGRESS

PRIVATE PERFORMANCE PARTNERSHIP

Our highest level of individual access, coaching and performance oversight.

For executives who want their physical performance managed with the same level of attention as any other important area of their professional life.

Everything within Executive Performance Membership, plus:

• Three reserved 1-to-1 coaching appointments per week at UNTIL Soho

• Priority scheduling

• Weekly personal performance review

• Priority WhatsApp Business support during working hours

• Closer management of training, recovery and nutrition strategy

• Monthly performance strategy review

• Quarterly full Executive Performance reassessment

• Bespoke travel and high-pressure-work-period programming

• Ongoing management of training load, recovery and physical performance

Limited private client availability

FOR CLIENTS WHO WANT THE HIGHEST LEVEL OF PERFORMANCE MANAGEMENT

WHY RICHIE BYRNE?

Elite experience. Applied to executive performance.

Richie Byrne MSc, UKSCA is an Executive Performance Coach with more than 15 years of coaching experience in London.

His background spans professional football, elite strength and conditioning, team leadership and private performance coaching.

Richie’s approach is not about asking executives to train like professional athletes. It is about applying the principles that make elite performers successful — assessment, intelligent preparation, disciplined execution and continual refinement — to the realities of executive life.

MSc Strength & Conditioning

UKSCA Accredited Strength & Conditioning Coach

Strength & Conditioning Coach — Arsenal Women’s Academy

Manager — Dulwich Hamlet Women’s First Team

Former Professional Footballer

Republic of Ireland Senior B International

15+ Years Coaching in London

The principles that create elite performance are universal.

They can help an athlete perform on the pitch, an executive lead under pressure, or an individual build a healthier, longer life.