Executive Performance Coaching
Performance coaching built around how you train, work and live.
Executive Performance Assessment
Measure first. Train second
A comprehensive performance assessment for professionals who want a clear understanding of their current physical capability, strengths and areas for improvement before committing to ongoing coaching.
Why We Test First
Most training plans are built on guesswork dressed up as expertise. Ours isn't. We use VALD force plate technology — the same kind of system used by professional football clubs — available in central London exclusively through UNTIL. It measures exactly how you move, how strong you are, and where hidden imbalances are quietly raising your risk of injury.
For a busy executive, that means no wasted time on exercises that don't move the needle — and a programme built to protect you against the strains and burnout that come from a demanding, sedentary week. For any client, it means training smarter, not harder, with a clear starting point and measurable proof of progress every 12 weeks.
The testing isn't an add-on. It's the reason the training actually works.
The assessment can include:
Movement and physical screening
VALD Performance Testing
Strength and power profiling
Blood pressure assessment
Optional blood glucose screening
Recovery and lifestyle review
Personal Executive Performance Report
Results interpretation and recommendations
Available as a standalone assessment or as the starting point for an ongoing Potentia Executive Performance relationship.
Four Executive Performance Assessment appointments are available each month at UNTIL Soho.
Executive Performance Coaching
Data-driven 1-to-1 coaching for City professionals and business leaders, delivered at UNTIL Soho. Every client begins with VALD performance testing — not guesswork — followed by a programme built around your schedule.
Executive Performance Membership
£1500/month
2 sessions per week, 1-to-1 at UNTIL Soho
Initial Executive Performance Assessment with VALD technology
Bespoke training programme
Weekly digital performance check-in
Performance nutrition and meal-structure guidance
Travel and hotel-gym programming when required
Programme adjustments as required
Private Performance Partnership
£2400/month
Everything in Executive Performance Membership, plus:
3 reserved sessions per week, 1-to-1 at UNTIL Soho
Priority scheduling
Weekly personal review
Priority WhatsApp support
Closer recovery/nutrition management
Quarterly full Executive Performance reassessment
Ongoing management of training load, recovery and physical performance
Online Coaching
For professionals who need their training to work around travel, location and changing schedules.
Athlete Strength & Conditioning
Full testing assessment and personalised report — £250. See exactly where you stand on movement ability, speed, power, and strength before committing to ongoing training.
Complementary initial telephone consultation.
Convenient location in Central London, with world-class Eleiko lifting platforms, up to 50kg dumbbells, weight lifting plates and sled track. No gym membership required.
Online Athlete
Prefer to train independently? Get your testing report translated into a fully programmed plan on the Potentia training app — video library, session logging, and monthly updates, from £69/month.
Want more hands-on coaching? Bespoke 1-1 packages are available once your testing report is complete.
Team S&C
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Want your club to reduce injury and improve performance?
Richie can come to your club to run a team fitness test, giving individual player training recommendations and fitness advice — Team testing provides coaches with objective physical-performance data, individual player recommendations and clearer priorities for training.
Available for clubs seeking standalone testing or ongoingstrength & conditioning support.
Contact us to have Richie come to your club and run a testing or training session.